Cherish Africa Safaris

Maasai community members at a village visit in KenyaCherish Africa Safaris 4x4 safari vehicle on a game drive track
About Cherish Africa Safaris

Welcome to our home

Planning an African safari is a big deal. For many people it is a once-in-a-lifetime dream, so when you choose who to trust with your trip you want more than a booking agent behind a desk. You want someone who actually knows the bush. That is who we are.

Cherish Africa Safaris was born out of a genuine, lifelong love for East Africa. We grew up with these landscapes. We know the smell of the rain on the savannah, which river bends the leopards like to hide in, and the local communities who have protected these lands for generations. We don't just want to sell you a vacation. We want to show you our home.

1
We keep it personalNo two travelers are alike. Whether you are a wildlife photographer or a family wanting a mix of culture and beach time, we build the trip around you.
2
Our guides are our secret weaponLocal experts with eagle eyes. They don't just point at animals, they tell you the story behind every track, call and sighting.
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Honest prices, real peopleStraight pricing with no hidden extras, and a team that answers your WhatsApp like a friend would.
5.0
Google rating from our guests
90+
Safari tours and itineraries to start from
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Countries: Kenya, Tanzania and Uganda gorilla trekking
4x4
Pop-up roof Land Cruisers on every safari
Why book with us

Why book with Cherish Africa Safaris

Three promises we make to every traveler, and keep.

Black rhino grazing in the grass

We respect the wild

We are strictly committed to ethical wildlife viewing. We keep a respectful distance, never chase or crowd an animal, and work with the conservancies and communities who protect these places.

4x4 Land Cruiser safari vehicle driving along a savannah track

Better vehicles, better views

We don't use standard minivans. We use custom-built 4x4 Land Cruisers with pop-up roofs. They handle rough mud tracks better and give you the perfect platform for photos.

Safari vehicles on a dusty track in the savannah

With you every step

Honest, competitive prices without cutting corners on your safety or comfort. From your first WhatsApp message or email to your airport drop-off, we are with you the whole way.

Meet the team

The people behind your safari

When you write to us, one of these people answers. When you land, one of us is waiting.

Francis, Chief Executive Officer and Lead Safari Guide at Cherish Africa Safaris
Chief Executive Officer & Lead Safari Guide

Francis

31+ years of experience. A lifetime of African adventures. The journey is in experienced hands.

31+ years in tour guidingCEO and lead driverKenya’s wild places, first-hand

Some people plan journeys. Others spend a lifetime mastering the art of bringing them to life. Francis is one of those rare professionals whose passion for travel is matched by more than 31 years of hands-on experience in tour guiding. As the Chief Executive Officer and Lead Safari Guide, he brings together seasoned field experience, leadership, and a deep appreciation for what makes an African safari truly extraordinary.

What makes Francis particularly exceptional is that he does not lead from behind a desk. As the company’s lead driver, he remains personally connected to the safari experience, bringing his extensive guiding experience into the heart of the journey. From navigating routes across Kenya’s diverse landscapes to helping guests appreciate the beauty and character of Africa’s wildlife destinations, he understands that the journey between destinations can be just as meaningful as the destination itself.

Read the full profile

For Francis, the African wilderness is more than a destination; it is a world of remarkable encounters, breathtaking landscapes, and stories waiting to unfold. His years on the road have shaped his understanding of what travellers value most: a knowledgeable guide, a comfortable journey, thoughtful planning, and the freedom to immerse themselves in the experience without worrying about the details.

As CEO, Francis carries this practical experience into the leadership of the business. He understands the responsibility that comes with welcoming travellers from around the world and the importance of building an experience that reflects professionalism, reliability, and genuine African hospitality. His leadership is grounded in the realities of the field, giving him a valuable perspective on the coordination, preparation, and attention to detail that a successful safari demands.

Over more than three decades, Francis has developed a perspective that cannot be gained overnight. Experience teaches patience, preparation, adaptability, and the importance of treating every guest as an individual. Whether welcoming first-time safari travellers, guiding seasoned explorers, or helping families experience Africa together, he recognises that each guest arrives with a different dream, and that dream deserves to be taken seriously.

Why travel with Francis? Because experience brings confidence. With more than 31 years in tour guiding, you are choosing a professional whose knowledge has been shaped by decades of real-world experience. His dual role as CEO and lead safari guide reflects a personal commitment to the very service his company represents. He understands the journey not only as a business leader but also from the driver’s seat, where preparation, awareness, hospitality, and an appreciation for the destination come together.

For travellers seeking an authentic African experience, Francis offers something especially valuable: the perspective of a seasoned guide and the dedication of a leader who remains close to the adventure itself. From Kenya’s legendary wildlife reserves and sweeping savannahs to the remarkable landscapes that make East Africa one of the world’s most captivating travel regions, he is passionate about helping visitors experience the continent beyond the ordinary tourist trail.

His promise is simple: every journey deserves experience at the wheel, a personal touch along the way, and memories worth carrying home. With Francis, you are not simply booking a safari. You are placing your journey in the hands of a veteran tour guide who has spent over three decades helping people experience the magic of Africa.

Francis: Leading with experience. Guiding with passion. Sharing the spirit of Africa.

“Francis was the cherry on top to a perfect honeymoon. Exceptionally professional, knowledgeable, yet personal and fun.”
JC Mustill, Google review

+254 723 236264  ·  francis@cherishafricasafaris.com

Esther, Senior Tour and Travel Consultant at Cherish Africa Safaris
Senior Tour & Travel Consultant

Esther

Expertly planned journeys. Exceptional experiences. Memories that last a lifetime.

8+ years in tour and travelItineraries built around youEvery detail coordinated

With over 8 years of experience in the tour and travel industry, Esther has built her professional reputation around one essential belief: the best journeys are those that leave travellers with stories they cannot wait to tell. Her approach combines destination knowledge, thoughtful planning, and a strong commitment to understanding what each client truly wants from their travel experience.

What sets Esther apart is her attention to the details that can make or break a holiday. She considers the flow of an itinerary, the suitability of accommodation, transport arrangements, destination activities, and the client’s budget to help ensure that every element works together. She understands that travellers invest not only their money but also their valuable time and expectations in a trip, which is why she places great importance on clear communication, practical recommendations, and carefully coordinated arrangements.

Read the full profile

Esther brings a wealth of practical experience to travel planning, helping individuals, couples, families, and groups navigate their options and make informed decisions. From the excitement of an African wildlife safari to peaceful coastal retreats and immersive cultural getaways, she approaches each itinerary as an opportunity to create something distinctive rather than simply arrange a collection of bookings.

Her experience has equipped her to work with different travel preferences and expectations, from clients seeking comfort and exclusivity to those looking for authentic adventures and excellent value. Esther believes that outstanding travel planning is not about offering the same package to everyone; it is about finding the right experience for the right traveller.

Beyond the logistics, Esther is passionate about what travel makes possible. She sees it as a chance to broaden perspectives, strengthen connections, celebrate milestones, and experience the world’s remarkable natural and cultural treasures. Africa, with its extraordinary wildlife, diverse landscapes, vibrant communities, and welcoming hospitality, offers especially inspiring opportunities for travellers seeking something memorable.

Why choose Esther as your travel consultant? Because experience matters when planning a journey that deserves to go right. Esther brings a professional, detail-oriented approach to every travel request, helping clients navigate their choices with greater confidence. She takes the time to understand their priorities, provides guidance suited to their needs, and works diligently to bring each travel plan together with care.

Whether you are arranging a once-in-a-lifetime safari, planning a family holiday, celebrating a special occasion, or organising a trip to a destination you’ve always dreamed of visiting, Esther is committed to helping you make informed choices and enjoy a well-considered travel experience. For Esther, success is not simply measured by a completed booking. It is reflected in the confidence travellers feel before departure, the experiences they enjoy along the way, and the memories they carry home.

Travel with confidence. Explore with purpose. Let Esther help you turn your next journey into a remarkable story.

Main line +254 794 588 242 or +254 725 824 854  ·  esther@cherishafricasafaris.com

Wilkister, Tour and Travel Consultant at Cherish Africa Safaris
Tour & Travel Consultant

Wilkister

Turning travel dreams into extraordinary journeys.

8+ years in tour and travelPersonal, one-to-one planningSafari, beach and family holidays

With over 8 years of experience in the tour and travel industry, Wilkister brings a thoughtful, personalized approach to travel planning, helping travellers transform their ideas into remarkable journeys filled with discovery, comfort, and unforgettable moments.

For Wilkister, exceptional travel is about more than choosing a destination. It is about understanding what makes each journey meaningful to the person taking it. Whether a traveller dreams of witnessing Africa’s magnificent wildlife, escaping to a tranquil beach, exploring a new culture, or enjoying a carefully planned holiday with loved ones, she approaches every travel request with genuine enthusiasm and attention to detail.

Read the full profile

Her strength lies in connecting travellers with experiences that suit their interests, expectations, and budgets. From recommending destinations and selecting suitable accommodation to coordinating transport and developing well-planned itineraries, Wilkister works to make the entire journey feel effortless. She understands that peace of mind is an important part of any holiday, and she strives to ensure that her clients feel informed, supported, and confident throughout the planning process.

With her knowledge of travel arrangements, commitment to personalized service, and appreciation for the details that make a trip special, Wilkister helps clients look beyond the ordinary and discover experiences worth remembering. She believes that luxury is not always about how much a traveller spends, but about how thoughtfully a journey is designed and how special it makes them feel.

Why travel with Wilkister? Because every traveller deserves more than a standard package. They deserve a travel professional who listens, understands their vision, considers the details, and works to turn that vision into a rewarding experience. Her approach combines personal attention, practical planning, and a genuine passion for helping people experience the world with confidence.

Whether you are planning your first African safari, a romantic escape, a family holiday, or your next international adventure, Wilkister is dedicated to helping you make the most of every destination, every experience, and every moment along the way.

Your journey is personal. Let Wilkister help make it extraordinary.

+254 725 824854  ·  wilkister@cherishafricasafaris.com

Francis, Safari Content Specialist at Cherish Africa Safaris
Safari Content Specialist

Francis

Capturing the wild. Telling Africa’s story. Inspiring your next adventure.

5+ years in safari contentStorytelling that inspires travelKenya’s wildlife and landscapes

Every safari has a story, and Francis is passionate about bringing those stories to life. As a Safari Content Specialist, he focuses on showcasing the beauty, excitement, and authenticity of African travel through compelling content that inspires people to explore beyond the familiar and experience the magic of the wilderness for themselves.

From the golden light stretching across the savannah at sunrise to the unforgettable sight of wildlife in its natural habitat, Francis understands that Africa’s most powerful moments deserve to be shared. His role is to help travellers picture themselves in these extraordinary places before their journey even begins, transforming safari destinations, wildlife encounters, and cultural experiences into stories that capture the imagination.

Read the full profile

Francis brings a creative perspective to safari storytelling, highlighting the details that make each destination special. Whether featuring Kenya’s iconic wildlife reserves, breathtaking landscapes, unique safari experiences, or the people and cultures that give the continent its character, he aims to create content that does more than attract attention. He wants it to spark curiosity, build confidence, and inspire meaningful travel.

In a world where travellers have countless destinations to choose from, authentic storytelling makes a difference. Francis believes that effective safari content should give people a genuine feel for the experience: the atmosphere of the wilderness, the excitement of spotting wildlife, the beauty of being surrounded by nature, and the sense of discovery that makes every journey memorable.

His work supports travellers as they explore their options, learn about destinations, and imagine the experiences awaiting them. By presenting safari experiences in an engaging and approachable way, Francis helps connect the wonders of Africa with people across the globe who are searching for their next great adventure.

What makes Francis’s approach special? It begins with a passion for the stories behind the destinations. Rather than simply presenting places to visit, he seeks to communicate what makes each experience worth remembering. His focus is on making safari content informative, engaging, visually inspiring, and relevant to the dreams of modern travellers.

For Francis, content is more than promotion; it is a bridge between the traveller and the destination. A well-told story can turn curiosity into a travel plan and a distant landscape into a place someone is eager to experience firsthand. Through his contribution to safari storytelling, Francis helps bring Africa closer to the world, one destination, one experience, and one story at a time.

Francis: Sharing the beauty of the wild, one story at a time.

+254 753 969582  ·  fmagere@cherishafricasafaris.com

How it works

From first message to the Mara

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Tell us your plan

Share your dates, group and what you want to see, by WhatsApp, email or the trip planner form.

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Get a tailor-made quote

We send a clear day-by-day itinerary with honest prices, and adjust it until it feels right.

03

Pay securely

Confirm your booking and pay safely online through Pesapal with card or mobile money.

04

Enjoy the safari

We meet you at the airport, and your guide takes care of everything from there.

Where we take you

Three countries, one local team

Kenya

Our home ground

Masai Mara, Amboseli, Samburu, Lake Nakuru, Tsavo and more. Kenya is where we are based and where we know every track.

See Kenya safaris
Tanzania

Serengeti and beyond

The Serengeti, Ngorongoro Crater and Tarangire, on their own or combined with Kenya in a single trip.

See Tanzania safaris
Uganda

Gorilla trekking

In Uganda we focus on one thing and do it well: gorilla trekking, with permits and logistics handled for you.

Ask about gorilla trekking
What you can expect

Our commitments to you

Tailor-made tripsYour trip, your pace, your group. We build it around you.
Local expert guidesGuides who grew up here and know the wildlife and the stories behind it.
Safety firstWell-maintained 4x4 vehicles and experienced drivers on every trip.
Honest pricingClear inclusions and exclusions on every itinerary before you pay.
Secure paymentPay through Pesapal, trusted across East Africa, by card or mobile money.
Responsible travelWe support conservancies and communities and keep a respectful distance from wildlife.
Ready when you are

Let us show you our home

Tell us when you want to travel and what you dream of seeing. We will reply with a tailor-made plan and an honest price.

Visit us: Riva Service Station, Zambezi, Kikuyu, Kenya  |  +254 794 588 242 or +254 725 824 854  |  info@cherishafricasafaris.com